If you are as alert and tapped into digital culture as I am, you’ll have noticed that the algorithms Facebook uses for targeted advertising are crap. Like, seriously – have you ever clicked on the cheap looking classifieds that make up your sidebar? Or those ads that pop up beneath the lie that your friend has ‘liked’ some corporation or another that, in reality, she would so never like? Of course you haven’t. No one has. It is a mystery to me that Facebook turns a profit. Or maybe it doesn’t, actually. I’ve never looked at its annual accounts, which might or might not be freely available online – although who’s got time to check between masturbating, sourcing recipes for coronation chicken and keeping up to date with the Oscar Pistorius trial?
The extent of Facebook’s advertising failure dawned on me the other day, as I stood at the kitchen counter, sucked the soft flesh from a clove of garlic I had roasted the night before and stroked my thumb over the screen of my iPhone with a cold, dead look in my eyes. A website called ‘Uniform Dating.com’ had targeted me, advertising itself with a montage of soldiers, some holding guns.
Facebook has me all wrong, and it should know better, considering that I spend approximately 85% of my waking life posting pictures of baby mammals and misguided status updates all over it – at least seventeen of which, over the years, have included my mantra ‘no actors, no army’. (Although, to be frank, I’m not that strict about the actors bit any more; lately, artists in all their guises are doing it for me, since I discovered some of them have massive penises.)
I’m not into uniforms. Unless they’re worn by members of sports teams (and even then, probably not – what with the tendency sportsmen have to shag better looking women behind your back and shoot you in the head when you go to the toilet at night). Men who wear uniforms are generally stupid, compliant or conventional; often, they are all three. And that’s not my thing, thank you very much – even though I have always nurtured a fantasy about giving birth to a hot, stupid man’s baby so that I can say ‘let’s hope she has Daddy’s looks and Mummy’s brains’, and make all my friends laugh.
I know what I want and what I want is not a man in service of the government. Before you accuse me of snobbery, I’ll point out that some of my best friends are police officers and I’ve almost certainly got off with more soldiers than you’ve had hot dinners – but that doesn’t mean I want to marry a man in uniform. Which is why the recent news about undercover police officers infiltrating activist groups, pretending to be anarchists and impregnating earnest, dowdy eco-warrior women terrified me.
Alright, I’m not likely to join an activist group in the near future – due to apathy and the fact they’re probably really strict about recycling. (I’m also not big into dreadlocks on white people.) And while I’m aware that undercover police officers don’t wear uniforms on a daily basis, I’m pretty sure they’re still required to wear them in emergency response situations and for ceremonial purposes. But either way, the whole undercover scandal just goes to show that even when you’re really careful about selecting a mate with shared political and hygiene values they might turn out to be lying scumbags, with a secret life involving a wife and children in the home counties.
I’m not sure it’s worth it, babe.
P.S: I’ve just remembered about firemen. I’ll make a concession for firemen because of the bravery and also because it’s more of a safety suit than a uniform, when you think about it.
*The bloke in this image – “Soldier With Gun In Hands” by imagerymajestic at freedigitalphotos.net – is hot, granted, but you can’t be swayed by that. After a point you’ve got to imagine the bullet in that gun tearing into a human being’s flesh – and then you’ve got to have a good long try at reconciling your libido with your morals. But maybe your morals are more right-wing than mine – in which case, go for it.